A branding video is designed to establish, enhance or reposition the persona of an individual, company, product or service.
Personal Branding Videos are most commonly used by Consultants of all kinds and individuals in the professional services.
Corporate Branding Videos are most commonly used in business to business and business to consumer arenas and provide insight into the vision of the organization. They can also be extremely useful for non-profits.
You can also use website video to:
Generate leads--starting a dialogue with a prospect,
Educate--Deliver information that helps a prospect make a decision.
Convert visitors to customers--by asking for the order
Look at case studies--that showcase your work
Demonstrate your capability--showing the results you get
Show satisfied customers--Let prospects see and hear what hey have to say.